Tina SCHULER (Casino France CEO): “I am very happy and proud that our Casino brands have become Official Supporter of Rugby World Cup 2023, and to confirm our desire to promote sport as an essential element of health, especially at a time when all eyes will be on this event. The commitments we share in terms of social responsibility, inclusion and diversity give meaning to our ambition: to organise a Rugby World Cup with a positive impact for the planet, the country and rugby.” Julien COLLETTE ( France 2023 General Manager): “Because rugby will spread throughout France this year, we are delighted to welcome Casino at our side, whose local presence echoes Rugby World Cup France 2023’s geographical footprint.

In stores, FFR and Rugby World Cup 2023 merchandise will be sold from and July 2023, respectively. Until 30 October 2023, Casino’s customers will be able to take part in contests in stores, via the commercial application Casino Max or via mailings. CASINO AND RUGBY, A STRONGER COMMITMENTĪfter signing Antoine Dupont, captain of the French 15s national team, as ambassador and then partnering with the French Rugby Federation and its national teams (including 15s and Sevens, men and women), this new commitment illustrates Casino’s desire to promote sport as an essential tool to promote good nutrition and health, aligned with France 2023 and its own CSR ambition.Īs part of the agreement, Casino will benefit from a sectoral exclusivity. By becoming an Official Supporter of rugby’s showcase event, Casino reinforces its involvement in rugby and increase its visibility ahead of Rugby World Cup 2023. Since January 2022, Casino has been associated with the world of rugby through its association with French international Antoine Dupont and the French Rugby Federation, supporting France’s 15s and Sevens national teams.

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